July 6, 2022

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HEB-owned Favor Delivery is looking for chief taco officer to eat tacos across Texas

2 min read

Were you in the market looking for a chief taco officer job? You’re in luck: Favor Delivery is seeking to hire one.

The delivery service owned by HEB announced Thursday that they’re looking for someone willing to travel throughout Texas eating tacos this summer. How much does it pay, you ask? $10,000.

The job—which Favor is of course calling “CTO” for short—entails traveling, tasting and reviewing tacos across the state through the months of June and July. The chief taco officer will hop from city to city eating two tacos a day for two months. They will have to file their own photos, video and a “written journal entry.”

All of the tacos will be delivered by Favor, according to an FAQ, which begs the question: Will the chief taco officer actually visit these restaurants in person?

On top of a cool 10K, Favor is providing food (only tacos, we assume), accommodation, transportation, “wellness activities” like yoga and massages, and free delivery from Favor for a year.


The chief taco officer will be charged with finding the best of the best tacos in Texas, according to the job description. Requirements include being “energetic, hungry and social savvy.”

The stunt is reminiscent of Murphy-Goode, a winery based in California, offering $10,000 a month for a year to essentially be a glorified ambassador for the brand. Funnily enough, a Texan got the job.

It made sense for California, the wine mecca of the U.S., to hire someone to drink wine for a living. Now, it’s Texas’ turn to shine with what it does best.

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The deadline to apply for Favor’s chief taco officer is May 12. Applicants must submit a video to the website explaining why they’re the best person for the job, post the video to their own Instagram and TikTok accounts tagging @Favor and #FavorDreamJob, then fill out an application with the link to the video.

Good luck!



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