July 6, 2022



NASA-inspired shirt tries to pass off Dallas as ‘the future of space’

3 min read

Houston’s association with NASA as “Space City” might be historic, but it’s certainly not up for grabs. 

Tell that to Rally House, the seller of officially licensed and sometimes misinformed sports merchandise that popped up on Twitter recently. Twitter user @okaygreatfine spotted a shirt sold by the company that spells out “Dallas” in a typeface reminiscent of the space race:

Dallas has nothing to do with the National Aeronautics and Space Administration or much else above 40,000 feet. Yet its name is sprawled out in the likes of NASA’s famous worm logo, complete with the missing crossbar in the letter “A” and swooping lines that make up the city’s name on the T-shirt. And while the shirt itself doesn’t officially give NASA a nod, the custom URL for the shirt on Rally House’s website — which includes NASA as a keyword — certainly lays out the shop’s intentions.

The site also includes a tagline for the shirt, “Dallas, you are the future of space!” as if there’s a great space boon looming for the Big D. Elon Musk is blowing up rockets in South Texas while Houston is home to a budding but promising spaceport, so if Dallas has any interest in reaching for the stars they should get in line. 

SpaceX owner and Tesla CEO Elon Musk arrives on the red carpet for the Axel Springer Award 2020 on Dec. 1, 2020 in Berlin.

SpaceX owner and Tesla CEO Elon Musk arrives on the red carpet for the Axel Springer Award 2020 on Dec. 1, 2020 in Berlin.

Pool/Getty Images

To make matters worse, and what is likely the most insulting part to those in the Bayou City, the shirt is dark blue with orange letters. It’d be one thing to baselessly stake a claim in the space realm, but to do it in the colors of the Houston Astros is a whole other ball game. Not only that, but there are currently rumors that the Astros’ yet-to-be-unveiled City Connect uniforms will pay homage to our Space City moniker with a similar homage to NASA worm logo. 

Houston, of course, is home to the Johnson Space Center, where countless manned space flights were controlled. It’s the reason why Houston is synonymous with one of the most misquoted lines in human history: Houston, we’ve had a problem. 

For what it’s worth, the shirt seems to have generally positive reviews online. A user, who only identified themselves as Tara, had this to say: “I have gotten so many compliments on this shirt. It is light and super soft! It is not big and baggy so I love it.” 

On Twitter, there were other sentiments. 

To be fair, this is one of what seems like thousands of merchandise offerings from Rally House. The decades-old retail and design company has brick-and-mortar stores throughout the Midwest, South and Northeast, according to its site, but none in Houston. Online, there are lots of other, less offensive merchandise for sports teams and city pride. 

Still, it begs the question of how this shirt got pitched. Imagine the guy who came up with this idea thinks “Finally! Something that combines my two greatest loves, Dallas and Houston!” 

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